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The Northern Star Newsletter 8/7/20 - Stocks Have Mixed Reaction


Message from Jon

Interesting Thought...

We were expecting the markets to waver and grow weary as the end of July neared since logically, we were closing in on Earnings, Stimulus, Coronavirus Spreading and the resulting reversal of openings. 

Instead, we have seen the markets march forward at a less choppy pace but still inching upward as the month went on. The growing divorce from reality is beginning to breed FOMO once again as investors get tired of waiting on the proverbial retesting of the bottom or even a correction of any significance that fails to show.

What if this time in history is different than the last 160 years? Whenever the markets show a bear market decline coupled with an economic shock, we should see a retesting of the lows in our opinion, but maybe this time is different.

In speaking with a client of ours this week who I know follows covid-19 data daily, he shared an interesting hypothesis. It was his opinion that we may likely see a small reprieve from the outbreak we are currently experiencing and then in Late Sept or Oct we may see a severe spike due to schools opening and students being in close proximity to one another. This may lead to a morale collapse and a market decline on top of the burden of the Election, which may end up being different due to the balloting transitioning from lines and in person to mail and by proxy.  We all saw what happened with the Hanging Chads incident in Florida and what kind of disruption to normalcy that had...imagine that on a national scale.1 This, of course, is pure opinion and speculation that could be accurate or inaccurate but, in my opinion, held some possibility.

So what if this time, instead of the End of July being the speculative area for a retest, we thought, it is different from history and comes in Oct or Nov? This is exactly why predicting the future never works and why timing the markets is also a fool's errand. 

Stick to your goals and your plan to achieve those goals. Whether you are up this period or down the next, what matters is your long-term plan. 

I think at times we can become focused on the moment and forget the day or the week or the month and most certainly the year. We will remember the BIG story of 2020, but in 5 years or 10, this too will fade from high definition to shadow of an image in our minds, but our goals and what we are doing to achieve them will still be chugging along!

Till we speak again, enjoy the nice weather and beautiful lawns!



  1. https://www.npr.org/2018/11/12/666812854/the-florida-recount-of-2000-a-nightmare-that-goes-on-haunting

Stocks Have Mixed Reaction


The Week on Wall Street

Stocks were mixed last week amid a busy week of earnings, some troubling economic data, and seemingly little progress on a new fiscal stimulus package.

The Dow Jones Industrial Average slipped 0.16%, while the Standard & Poor's 500 increased by 1.73%. The Nasdaq Composite Index surged 3.69% for the week. The MSCI EAFE Index, which tracks developed stock markets overseas, dipped 0.75%.[1][2][3]

Stocks Buffeted by Crosswinds

Stocks rode a roller coaster last week, reacting to a conflicting stream of corporate events and economic data.


Investors were optimistic on Monday about the ability of mega-cap technology companies to thrive in an uncertain economy, but worried on Tuesday about pending Congressional testimony involving the CEOs of these firms.


On the economic front, a strong June durable goods orders report on Monday bolstered investor sentiment. But the optimism faded on a disappointing jobless claims number and a troubling second-quarter GDP number that-while anticipated-was a bit unsettling.[4][5][6]


Following some exceptional earnings results from the mega-cap technology companies, stocks managed to rally in the final hour of trading on Friday.


U.S. Dollar Continues Its Decline  

Since peaking in mid-March, the U.S. dollar has dropped nearly 9%. Some of the potential beneficiaries of a weak dollar are global American businesses whose products and services become less expensive in overseas markets.[7]


Conversely, international companies may suffer lower sales in the U.S. as their products become more expensive. It's a mixed bag of potential outcomes, but Wall Street has become more and more focused on the dollar's trajectory.


Final Thoughts

August has historically been a particularly volatile month. For instance, in 2019, the S&P 500 posted moves of more than one percent in 22 trading days.[8]


One of the possible reasons is that many traders are away on vacation, resulting in light volume, which may amplify market volatility. But this year, it's uncertain whether traders will be away on vacation due to the pandemic. Should markets become volatile in the weeks ahead, investors may want to remind themselves of the seasonal trends that may be at work.



Monday: Purchasing Managers Index (PMI) Manufacturing Index. Institute for Supply Management (ISM) Manufacturing Index.

Wednesday: Automated Data Processing (ADP) Employment Report. Purchasing Managers Index (PMI) Services Index. Institute for Supply Management (ISM) Non-Manufacturing Index.

Thursday: Jobless Claims.  

Friday: Employment Situation Report.


Source: Econoday, July 31, 2020

The Econoday economic calendar lists upcoming U.S. economic data releases (including key economic indicators), Federal Reserve policy meetings, and speaking engagements of Federal Reserve officials. The content is developed from sources believed to be providing accurate information. The forecasts or forward-looking statements are based on assumptions and may not materialize. The forecasts also are subject to revision.



Monday: The Clorox Company (CLX), American International Group (AIG).

Tuesday: The Walt Disney Company (DIS), Twilio (TWLO), Prudential Financial (PRU), Emerson Electric (EMR).

Wednesday: CVS Health (CVS), Humana (HUM), Regeneron Pharmaceuticals (REGN), Wayfair (W).

Thursday: Bristol Myers Squibb (BMY), Booking Holdings (BKNG), Becton Dickinson (BDX), T-Mobile (TMUS).


Source: Zacks, July 31, 2020

Companies mentioned are for informational purposes only. It should not be considered a solicitation for the purchase or sale of the securities. Investing involves risks, and investment decisions should be based on your own goals, time horizon, and tolerance for risk. The return and principal value of investments will fluctuate as market conditions change. When sold, investments may be worth more or less than their original cost. Companies may reschedule when they report earnings without notice.


Quote Of The Week

Fountain Pen

"Live in such a way that you would not be ashamed to sell your parrot to the town gossip." - Will Rogers

Recipe Of The Week

Fork and Knife

Prickly Pear Popsicles

8 popsicles Prickly pears are used in many Mexican dishes, thanks to their bright pink fruit and tart, yet sweet, flavor. These popsicles are a toast to a beautiful summer! Ingredients:
  • 8 prickly pears
  • ½ cup lime juice
  • ½ cup water
  • ⅓ cup agave
  • 1 tsp. kosher salt
  1. Carefully slice the prickly pear flesh from the skin (be careful of the thorns!).

  2. Blend the pears, lime juice, water, agave, and salt together in a blender. Puree until smooth.

  3. Pour the mixture through a fine mesh strainer. Once strained, pour the liquid into popsicle molds.
Recipe adapted from FoodandWine.com[9]


Tax Tips


 Know Your Taxpayer Bill of Rights

The IRS has established a Taxpayer Bill of Rights to protect all taxpayers. You have the right to:

  • Receive prompt, courteous, and professional service from the IRS
  • Easily understand what the IRS is saying
  • Receive clear and easy-to-understand communication from the IRS
  • Speak to a supervisor if you receive inadequate service
  • Have your questions answered promptly, accurately, and thoroughly
  • Objective advice

Head over to the Taxpayer Bill of Rights on IRS.gov to understand what you're entitled to. 


* This information is not intended to be a substitute for specific individualized tax advice. We suggest that you discuss your specific tax issues with a qualified tax professional.

Tip adapted from IRS.gov[10]

Golf Tip


Tips for Good Golf Posture

Every golfer knows that posture is the foundation for everything you do on and off the course. It can make or break your game. These tips can help you achieve proper posture (and maybe that 250-yard drive?):

  • Rather than bending over the club, make sure that you have the same spine angle as you would while standing up, just hinged from your hips over the club.

  • Your hands should hang straight down from your shoulder rather than reaching past your shoulders.
  • If your spine is in the correct position, you should have much more rotation. More rotation means more power and a more accurate shot.

  • Because your arms are hanging straight down and aren't holding tension, your body should rotate with your core before your upper body.

Good posture can help prevent injuries and improve your game.

Tip adapted from GolfTipsMag.com[11] 

Healthy Lifestyle

Medical Cross

Quick-and-Easy Meal Planning Tips

Meal planning is a great way to stick with your nutrition goals, avoid the last-minute snack temptations, and save money. Plus, it's not hard to get started! These tips will help you plan some meals like a pro:

  • Start small by planning just a few meals a week. Three or four lunches should get you in the habit of meal planning.

  • Start simple. If you do research on meal planning recipes, you might feel overwhelmed with all your options. Instead, focus on the main food groups and choose your favorite options. An example might be salmon, sweet potatoes, and broccoli.

  • Invest in high-quality containers. You can either choose containers with separate sections for each item, or glass containers you can just throw in the microwave.

  • Keep a well-stocked pantry, including legumes, whole grains, proteins, vegetables, and fruit, for a last-minute meal.

Tip adapted from Healthline.com[12]

Green Living


Which Type of Grill Is the Most Environmentally Friendly?

 With summer in full swing, we're loving all the delicious grilled meals we can make outside. But have you ever wondered which type of grill is the most environmentally friendly? Let's look at the efficiency and impact of gas versus charcoal grills.


Although charcoal can come from renewable resources, and gas comes from non-renewable fossil fuels, gas grills are still more environmentally friendly. This is because gas grills produce much less carbon dioxide. In addition, unless you are using true charcoal, many charcoal options contain a mixture of substances, like cornstarch and lighter fluid. When burned, this charcoal produces 105 times more carbon monoxide than propane. Gas wins for green grilling!


Tip adapted from HuffingtonPost.com[13]

Share the Wealth of Knowledge!


Please share this market update with family, friends, or colleagues. If you would like us to add them to our list, simply click on the "Forward email" link below. We love being introduced!



Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values.


Diversification does not guarantee profit nor is it guaranteed to protect assets.


International investing involves special risks such as currency fluctuation and political instability and may not be suitable for all investors.

The Standard & Poor's 500 (S&P 500) is an unmanaged group of securities considered to be representative of the stock market in general.


The Dow Jones Industrial Average is a price-weighted average of 30 significant stocks traded on the New York Stock Exchange and the NASDAQ. The DJIA was invented by Charles Dow back in 1896.


The Nasdaq Composite is an index of the common stocks and similar securities listed on the NASDAQ stock market and is considered a broad indicator of the performance of stocks of technology companies and growth companies.


The MSCI EAFE Index was created by Morgan Stanley Capital International (MSCI) that serves as a benchmark of the performance in major international equity markets as represented by 21 major MSCI indices from Europe, Australia, and Southeast Asia.

The 10-year Treasury Note represents debt owed by the United States Treasury to the public. Since the U.S. Government is seen as a risk-free borrower, investors use the 10-year Treasury Note as a benchmark for the long-term bond market.


Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance.


Past performance does not guarantee future results.


You cannot invest directly in an index.


Consult your financial professional before making any investment decision.


Fixed income investments are subject to various risks including changes in interest rates, credit quality, inflation risk, market valuations, prepayments, corporate events, tax ramifications and other factors.


These are the views of Platinum Advisor Strategies, LLC, and not necessarily those of the named representative, Broker dealer or Investment Advisor and should not be construed as investment advice. Neither the named representative nor the named Broker dealer or Investment Advisor gives tax or legal advice. All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. Please consult your financial professional for further information.


By clicking on these links, you will leave our server, as the links are located on another server. We have not independently verified the information available through this link. The link is provided to you as a matter of interest. Please click on the links below to leave and proceed to the selected site.

The market indexes discussed are unmanaged and generally considered representative of their respective markets. Individuals cannot directly invest in unmanaged indexes. Past performance does not guarantee future results. The return and principal value of investments will fluctuate as market conditions change. When sold, investments may be worth more or less than their original cost.

 [1] The Wall Street Journal, July 31, 2020

[2] The Wall Street Journal, July 31, 2020

[3] The Wall Street Journal, July 31, 2020

[4] CNBC.com, July 27, 2020
[5] CNBC.com, July 30, 2020

[6] BEA.gov, July 30, 2020

[7] Reuters.com, July 28, 2020

[8]  CNBC.com, August 31, 2019

[9] FoodAndWine.com, July 31, 2020

[10] IRS.gov, July 31, 2020

[11] GolfTipsMag.com, July 31, 2020

[12] Healthline.com, July 31, 2020
[13] HuffingtonPost.com, July 31, 2020

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